Alice is a multifaceted woman, she is everyone, she is one of us!

She is so strong, delicate she is powerful... at the same time she can be soft and feminine!

Alice is my grandma, a sophisticated and kind woman. For me she is the definition of being feminine and that is the feeling we’re trying to pass along when we’re creating... and we want you to feel it too when you're using our pieces.

Our journey began in 2017, when jewelry design transitioned from a part-time hobby to a full-time pursuit. While I worked as a marketing manager for a Portuguese brand and my husband, Mário, pursued photography, we shared a common aspiration: to establish our own business. The unexpected success felt like a dream, allowing me to leave my conventional job behind. 

Alice represents a fusion of tradition and contemporaneity, blending timeless with innovative design. Each piece we craft embodies our personalities and spirit, meticulously designed in Portugal.

Allow me to introduce myself: I'm Catarina… Alice's granddaughter and the founder of Alice & Co.


Nice to meet you!