ABOUT US

HELLO!

Alice is my grandma, a sophisticated and kind woman. For me she is the definition of being feminine and that is the feeling we’re trying to pass along when we’re creating... and we want you to feel it too when you're using our pieces.

Our journey began in 2017, when jewelry design transitioned from a part-time hobby to a full-time pursuit. While I worked as a marketing manager for a Portuguese brand and my husband, Mário, pursued photography, we shared a common aspiration: to establish our own business. The unexpected success felt like a dream, allowing me to leave my conventional job behind. 

Allow me to introduce myself: I'm Catarina… Alice's granddaughter and the founder & creative of alice & co.

 

WHO WE ARE?

A brand built for those who want their style to speak louder than words. Our pieces aren’t just accessories — they’re statements. Little sparks of personality you wear every day.

 

WHAT WE STAND FOR?

  • Crafted with soul and attitude
    Every piece is thoughtfully designed and made in Portugal, blending craftsmanship with a bold, contemporary edge.

  • For those who refuse to blend in
    Alice & Co is for people who love mixing classic with modern, minimal with bold — and who aren’t afraid to make an entrance.

  • Design with no boundaries
    We play with shapes, textures, and unexpected details. Because beauty happens when you dare to break the obvious.

  • A community built on authenticity
    We’re more than a brand — we’re a vibe, a space where creativity and individuality meet. We celebrate stories, dreams, and self-expression — and we want you to be part of it.

 

WHY ALICE & CO?

  • Everyday pieces that elevate any outfit — from casual looks to statement moments.

  • Quality you can feel: premium materials, flawless finishes, built to last.

  • A personal touch: we listen, guide, and make sure you find pieces that truly feel like you.

 

OUR PROMISE!

Alice & Co is where jewelry tells stories — your stories. With every new collection, we aim to spark joy, confidence, and that “wow, this is so me” feeling.